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August Edward Uihlein and Wilhelmina "Minnie"
Geiler
The "New York" Uihleins
II. August E. Uihlein - oldest son of Henry, born in Leavenworth, Kansas
before his father came to Schlitz and Milwaukee. During his boyhood in Milwaukee, August
E. appropriated planks from the brewery and built the biggest bobsled in town, capable of
holding 24 persons, and used it to go sliding down the 4th Street hill after a borrowed
brewery horse had hauled it to the top. August E. was sent to Germany to learn about
brewing - in part, perhaps, to get him off that bobsled. After coming home to work at the
family brewery for a while, he went to New York for post-graduate study at Schwartz
Laboratories. Another student there was Jake Ruppert, whose family was also in the beer
business. The two brewery heirs became friends and when graduation day neared, Jacob asked
August E. to come work for a while in his family's business. After a brief career with the
Ruppert Brewery, August E. got a job as assistant brewmaster at the John Eichler Brewing
Co. in the Bronx. He later became brewmaster, then a partner, before selling out about two
years after Prohibition had ended. His son Henry said, "He had a nose and taste (for
beer) that was fantastic." Jake Ruppert remained August E.'s friend after he had
moved to the Eichler Brewery (absorbed by the Rheingold Brewery) and was the best man at
his wedding. He married Minnie Geiler, a prominent German and New York brewing family.
Whenever these eastern Uihleins wanted tickets to a New York Yankees ball game, their
owners, the Rupperts, saw that they had free tickets. August E.'s career showed that it
was possible to take an Uihlein out of Milwaukee but not the beermaking out of the
Uihlein. 9-2 Children; Henry, a Schlitz director in 1972, Frederick, and Adele.
His Descendents
| August Edward Uihlein 1871 - 1937
Wilhelmina "Minnie" Geiler
1874 - 1970 |
| Henry Uihlein II 1896
-
Suzanne Mumm |
| Frederick Edward Uihlein 1897
- 1950
Helen McIntyre (d)
Jane Gillert (d)
Evelyn MacIntosh |
| Adele Uihlein 1899 -
1996
Charles Rohe, Jr.
1894 - 1968 |
| Charles Rohe III 1925
- 1974 |
| August Rohe
1926 -
Ann Sauders (d) (mother of Children)
Mary Yakowec
1926 - 1972
Caryl Dean
1930 - |
| August Rohe 1951
Georgette |
| Nicholas Rohe 1981- |
| Natalie Rohe 1989- |
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| Patricia Rohe 1954
Eugene Fiske |
Melissa Fiske 1985- |
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| Robert Rohe 1929
Diane Pyrke (d)
Doris Quinlan (d)(mother of children)
Dorothy Riordan |
| Cheryl Rohe 1962 |
| Robert Rohe 1964 |
| Allen Rohe 1966 |
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Mildred Uihlein, wife of Schlitz Beer Brewing Company heir Henry Uihlein, who
together spent most of their lives in their Lake Placid New York Heaven Hill
Farm on Bear Cub Road in the Adirondacks of NY State and were very prominent members of the Lake Placid Club. This photo
(missing) shows
Mrs. Uihlein skating on the
club rink.
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